MCP (Model Context Protocol) is the open standard for connecting LLMs to external tools and data. Pitchbar acts as an MCP client: buyers connect their MCP servers (CRMs, calendars, inventory, internal APIs) and the agent calls tools mid-conversation when the visitor's question needs live data the crawl can't provide.

What it unlocks

Architecture in one paragraph

Each agent has its own set of attached MCP servers. The admin explicitly enables each tool per agent — destructive tools (writes to the external system) require a confirmation dialog. At runtime, the agent's tool-call loop merges built-in tools (escalate_to_human, etc.) with MCP-discovered tools. When the LLM decides to call an MCP tool, the request goes through a rate-limited, circuit-breakered executor that wraps the tool output in <tool-result trusted="false"> tags so the system prompt can treat it as data, not instructions.

Hard rules

Next steps